The #1 Mistake Many Business Owners Unwittingly Make When They Start Their Business Journey… And The Cost of Missing Out!

https://podcasts.apple.com/us/podcast/ernie-boxall-sharing-your-story-before-someone-else/id1470879942?i=1000496054168

This podcast was the result of my willingness to tell my story. To be honest about the good times and the bad and have the willingness to talk t a live audience (or a camera) about the moments which made up your life.

This podcast was the result of my willingness to tell my story. To be honest about the good times and the bad and have the willingness to talk t a live audience (or a camera) about the moments which made up your life. So, what is the #1 mistake many business owners make when they start their business journey?

It is not being able to talk to a live audience, a group of fellow business owners so that they can be educated and entertained by the speaker’s story. It’s true that you go to network meetings and stand up to deliver your 40-60 second business pitch (and we can talk about how well that is done later.) Have you prepared the pitch? Prepared it so that every word counts? Have you practised it? Practised it so well that you can tell it without notes, bullet points or verbal crutches?

Do you deliver it so that everyone listens to you, looks at you and takes note of what you are saying? In other words “Do you perform?” Performance doesn’t mean being inauthentic. It doesn’t mean lying because that will be picked up-in fact I believe that is what will happen if you don’t prepare and practice. Performance is what comes from the top speakers on the circuit. It is what comes from the actors on the stage when they have convinced the audience that they are the character they are portraying. That ability to perform is what the audience pays for and appreciates.

When you get the pitch right you will see a real return on the money, and the time, you spend on networking. You will see business owners come up to you afterwards and ask for a 1-2-1, not you having to go up to them. That’s what happens after your pitch. What about your 20 minute/40 minute keynotes or your workshops?

What can you gain-or lose by not telling your story well? The beauty of a longer presentation is that the audience gets the opportunity to know, like, and trust you more closely than at any other time. The hell of the longer presentations is that the audience has more opportunities to turn off and decide that you’re not the one to work with immediately.

So, the #1 mistake many business owners make when they start out on their journey is that they haven’t spent the time to be clear about who they are. Their story can help bring Clarity to their presentations..

Are people clear about who you are?