Tuesday, June 2, 2020

Taking Opportunities

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So do you know your story, your business, to be able to walk to the front of a room, on the spur of the moment, with no preparation and still deliver great content:
This happened to me three years ago…

How to Make Your 1-2-1s Memorable...become your audible business card!

Networking is about being 'Known - Liked - Trusted' that's true, isn't it?  And, everyone knows that the best way to achieve that is through the 1- 2 -1 meetings with fellow business owners and networkers. Eventually, you will walk away with a pocket full of business cards from people who have talked about: Who they are: Where they are located: What they do: Who they want to talk to.

In fact, by the time you get home, you may not be able to remember the name and/or the face of the person who gave you the card or gave the presentation. There is a quote I live by from Patricia Fripp

"People will not remember what you say, as much as what they see when you say it. So how do you become memorable in a room for 10 - 20 - 30 or more fellow business owners.

Would it be OK to take you through two experiences from my own networking experience?

"In December 2013, John (not his real name) suffered a stroke while crossing the road in Tamworth, just as a double decker bus began to back up. The driver had no idea Martin was there and would have continued reversing until a member of the public alerted him..." Do you think we listened to Martin's story?

Do you think we were keen to talk to John about that experience and how he overcame it?

Do you think we remembered John more readily than if we just had a business card?"

"What is it you do? I was asked recently.

"I mentor business owners who use the words 'Sleepless nights - Anxiety - Dread' as their turn to speak approaches. But your presentation was brilliant so you're probably not my ideal audience," The delegate was an HR professional and I am a sole trader. "I also present on stage and tell stories," I said to keep the conversation going.

"Ah, I've written a book!"

Now I was interested. "Can I ask you about it?"

"My grandfather was killed on the first day of the Somme and on the 75th anniversary of the battle I decided to visit the battlefield and find out more about where he was buried." He was quiet for a moment. "When I was over there there was no record of his death or even injury. He had disappeared, I wrote a fiction story about what happened to him after the battle."

Do you think I remember the business owner and that his business is HR?

If you have a story...tell it and become memorable.

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